BIG mistakes that real companies make.

At first glance the Time Warner vast content appeared to be a marriage made in heaven for AOL's huge user base. However the merger was a disaster.  Just a layer deep in to the analysis we can see that rich content required broad internet access so the great potential was never realized.  For twenty years I have witnessed hundreds of companies make similar "obvious" decisions that result in abysmal failure.  Lifting the hood and looking at some details can help others avoid these fatal mistakes. 

What I will cover:

  • When "Facts and Data" is a cover up to emotional drivers
  • How selling a $2 bagel is different than a $200,000 relationship and how to staff accordingly
  • When Board Member personal interests conflict with organization's
  • Specifics of Lead Generation matters
  • Unreasonable loyalties