BIG mistakes that real companies make.
At first glance the Time Warner vast content appeared to be a marriage made in heaven for AOL's huge user base. However the merger was a disaster. Just a layer deep in to the analysis we can see that rich content required broad internet access so the great potential was never realized. For twenty years I have witnessed hundreds of companies make similar "obvious" decisions that result in abysmal failure. Lifting the hood and looking at some details can help others avoid these fatal mistakes.
What I will cover:
- When "Facts and Data" is a cover up to emotional drivers
- How selling a $2 bagel is different than a $200,000 relationship and how to staff accordingly
- When Board Member personal interests conflict with organization's
- Specifics of Lead Generation matters
- Unreasonable loyalties